score not realistic

i have one ad with ads at 17 score, the other at 87, and they perform just as well as far as i can see now .

fyi: its for webinar-call high ticket funnel, the clicks is slightly better for the 17 score, but the leads (complete registrations) is equal. Don’t have data on applications and sales yet. the campaigns have been running for 3 days.

when you look at the ads is quite obvious why the 17 score is doing well: the tone and use of colors and image lay-out are much more bold and striking. it grabs attention.